Google Enhanced Campaigns Are Here: What You Need To Know Now
If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big...
View ArticleGoogle AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies...
View ArticleSearchCap: The Day In Search, August 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Local Ad View (And AdWords Click Type) Comes To Google Maps...
View ArticleThe Definitive Guide to Using Google+ for Building Links & Outreach by @fighto
Google+ is a thriving social network with booming engagement and SEO benefits aplenty. Yet it is underutilized, especially as a platform for building links and outreach. Let’s explore why Google+ is...
View ArticleSearchCap: The Day In Search, September 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dive Deep! Attend A Marketing Workshop At SMX East In NYC....
View ArticleWhat It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With...
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s...
View ArticleBing Tests Deep Links Within Search Box Results
Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data...
View ArticleGoogle’s Data Highlighter Adds Support For Book Reviews
Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his Google+ page saying “you can now use Data Highlighter to tell...
View ArticleTopsy Becomes Definitive Twitter Search Engine
Social search and analytics provider Topsy announced that users can now search its index for every single ever published since Twitter’s inception in 2006. This capability is very useful and likely...
View ArticleBing Video Adds More Filters, Navigation & Pop Overlays
Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters...
View ArticleGoogle May Be Updating Their Algorithm But They Won’t Confirm It
Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing. In short, many SEOs and...
View ArticleSearchCap: The Day In Search, September 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Be Updating Their Algorithm But They Won’t Confirm It...
View ArticleAdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of...
View ArticleSearchCap: The Day In Search, September 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle...
View ArticleGoogle To Extend “Top Search Queries” Data In Webmaster Tools From 90 Days To...
Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said. The news came...
View ArticleGoogle’s Inadvertent Plan To Withhold Search Data & Create New Advertisers
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them...
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